Comments on: Do You Need White Papers in Your Marketing Mix? http://www.raintodayblog.com/white-papers-in-your-marketing-mix/ Professional Services Marketing and Sales Tips from RainToday Sat, 04 Sep 2010 21:34:54 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Mary Flaherty http://www.raintodayblog.com/white-papers-in-your-marketing-mix/#comment-316 Mary Flaherty Thu, 28 Jan 2010 17:39:35 +0000 http://www.raintodayblog.com/?p=1333#comment-316 @Maria: Great point about the value of white papers in the lead nurturing process. If you can share the right paper at the right time, you can really help your prospects with their decision making. @cld: So true. In order to do it's job a white paper HAS to be well written! @Maria: Great point about the value of white papers in the lead nurturing process. If you can share the right paper at the right time, you can really help your prospects with their decision making.

@cld: So true. In order to do it’s job a white paper HAS to be well written!

]]> By: cld http://www.raintodayblog.com/white-papers-in-your-marketing-mix/#comment-302 cld Mon, 25 Jan 2010 21:34:38 +0000 http://www.raintodayblog.com/?p=1333#comment-302 Great bottom line- white papers work. This is particularly true for B2B marketing, but is not exclusive to it. <a href="http://www.hoffmanmarcom.com/" rel="nofollow"> White papers </a> need to be carefully planned and well written, and when they are, they can help you develop a position in thought leadership for that specific industry. Great bottom line- white papers work. This is particularly true for B2B marketing, but is not exclusive to it. White papers need to be carefully planned and well written, and when they are, they can help you develop a position in thought leadership for that specific industry.

]]> By: Maria Pergolino http://www.raintodayblog.com/white-papers-in-your-marketing-mix/#comment-292 Maria Pergolino Mon, 25 Jan 2010 06:02:57 +0000 http://www.raintodayblog.com/?p=1333#comment-292 Love the post! White papers are a great way to educate prospects. And incorporating them into a nurturing program ensures that all your prospects get exposure to your marketing efforts. Lead nurturing also allows a company to share the right white papers at the right time. Papers that are more product specific can be shared with prospects after more general topics like papers about the industry. Thanks again for the great post. Love the post! White papers are a great way to educate prospects. And incorporating them into a nurturing program ensures that all your prospects get exposure to your marketing efforts. Lead nurturing also allows a company to share the right white papers at the right time. Papers that are more product specific can be shared with prospects after more general topics like papers about the industry. Thanks again for the great post.

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