Which B2B lead generation tactics should you use?
With all the lead generation options available to B2B professional services firms today, how do you decide which ones to use?
How should you spend your time, energy, and money to achieve the best ROI?
How do you know which tactics will generate the most qualified leads for your firm?
Should your mix include cold calling, conference speaking, publishing, seminars, direct mail, PR, referral programs, social media, Internet marketing, or something else?
They’re critical questions—that’s why RainToday’s benchmark lead generation research published in 2007 is among our best-selling reports. Obviously, a lot has changed in the business environment and marketplace since then, so it’s time to update. This year, we’re excited to partner with the good folks at IT Services Marketing Association (ITSMA) in this important lead generation research.
We’d be pleased to have you participate in the research and receive a free summary of the results. Just sign up for RainToday’s newsletter, Rainmaker Report, before Thursday, March 11 at 10 a.m. (EST). When you sign up, you’ll be added to our email list, and on Thursday, March 11, will receive an email with a link to take the online survey. When the results are analyzed, you’ll receive the research summary by email.
If you’re involved in marketing and sales for your B2B professional services firm, you’ll definitely want to participate in this.
>>Click here to sign up for our enewsletter and you’ll be added to the email list to participate in the research.
