With so many tactics to choose from to generate leads, and so little time to decide (if you don’t want to lose prospects to faster-moving competitors), how can you create conversations with the most qualified buyers for your services?
You can speak at conferences or seminars. Take advantage of the many PR opportunities available. Or you can cold call, send direct mail pieces, set up affiliate or referral programs—the list goes on.
Not knowing which tactic to choose and what to expect from your lead generation efforts can be a service provider’s worst nightmare. You have to zero in on what’s going to make the biggest splash in your pool of prospects. But how do you know?
Over the course of 2010, Wellesley Hills Group has conducted research from over 800 professional services providers; they’ve told us what’s worked, what hasn’t, and how they plan to generate leads in the future.
Join us on June 15 as Mike Schultz will be sharing findings from Wellesley Hills Group’s yet to be released What’s Working in Lead Generation 2010 report.
You will learn the answers to those sticky questions such as:
- How can I fill the front end of the pipeline with qualified prospects that will buy?
- Which tactics look good, but don’t work well for lead generation?
- How does lead generation work with other marketing and business development activities?
- Which tactics will work for my firm, given the dynamics of what I sell?
- What are the keys to developing a culture that supports ongoing lead generation success?
When: June 15, 2010 at 8:00 a.m. to 9:30 a.m. (continental breakfast and networking begin at 7:30 a.m.)
Where: Newton Marriott – 2345 Commonwealth Avenue, Newton, MA 02466
All attendees will receive a complimentary executive summary to the What’s Working in Lead Generation 2010 benchmark report.
Register for Lead Generation Success for Professional Services>>>
