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10 Ways to Improve Your Networking Skills in the New Year

by Mary Flaherty on January 12, 2010

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If you’re a services professional, you know how important networking is to maintaining relationships and referrals. Here are some tips (excerpted from RainToday’s Face-to-Face Networking Guide) to help you improve this all-important skill.

  1. When it comes to networking, use the resources you currently have available, then broaden them by expanding your efforts. Be precise, but don’t overlook the hidden potential that is all around you.
  2. You can network anywhere, with anyone. When looking for organizations to join to help you build your relationships and connections, choose groups where you can make a contribution and will be interested in what is going on.
  3. Communicating your message is a means of gaining credibility that is best accomplished through substance, not style. Listening and asking questions helps you build rapport and trust. Practice your communications until you feel confident that your message will come across as genuine and unscripted.
  4. Most of us can’t just show up at an event, stand around, and expect people to come up and talk to us. Be proactive and start conversations with others. This does not mean you have to be the center of attention and the life of the party. Simply be yourself and the rest will fall into place.
  5. Keep the conversation fresh and interesting. Balance the amount that you talk with the amount the other person is talking and ask open-ended questions.
  6. Exit quickly from conversations that aren’t good matches. When you find good conversations with people who could be the right fit, don’t be too quick to leave. A few rich conversations and good new connections can make for a very successful event.
  7. When it comes to networking, knowing what not to do is as important as knowing what to do.
  8. No matter which method you choose, follow up is crucial to your networking effort. Follow up turns a casual contact made at a meeting, party, or event into a potential long-term relationship.
  9. In the end, networking is all about building relationships that are honest, sincere, and of value to both parties. As you work to stay in touch, try to develop relationships that benefit the other party as much as they do you. Build relationships for the long term.
  10. The best part about building relationships is that whatever you put in comes back to you. More and better relationships mean a greater likelihood of generating leads that you can convert into great opportunities for your business.

Make a commitment to improve your networking skills this year, and you’ll see that “givers gain” is more than just a nice saying.

Topics: Lead Generation & Marketing Tactics, Networking, Referrals, Sales & Sales Process
3 Comments
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{ 3 comments… read them below or add one }

Lisa January 12, 2010 at 6:42 pm

Great tips for marketing! Especially like #9 & #10. I think we have all met people at networking events that clearly have no time for what you have to say, because it is all about them…who wants to do business with that type of person?

Thanks for sharing this.

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Mary Flaherty January 13, 2010 at 2:46 pm

Lisa,
Oh, yeah, encountering someone like that at an event is enough to send me for an extended visit to the refreshment table. :-) It’s a great way to cull the people with which I want to do business over the long haul.
-Mary

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Justin January 18, 2010 at 10:34 am

Great advice for MBAs/any students looking to develop networks outside of school. Business programs often preach that students need to “network,” but most times they do not give examples such as the 10 Ways to Improve Networking Skills. This is helpful for all professionals, especially those who will be entering a new career and sometimes even a new industry!

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