http://www.raintodayblog.com/professional-services-firms-online-video/ Professional Services Marketing and Sales Tips from RainToday Tue, 31 Jan 2012 15:33:25 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.raintodayblog.com/professional-services-firms-online-video/#comment-192 Brian Farrell Tue, 05 Jan 2010 16:01:14 +0000 http://www.raintodayblog.com/?p=1224#comment-192 The key, as mentioned in the ebook, is high-quality video, which means more than just the production of it. Putting up a website video that looks like a TV commercial is useless (like the "hire me, I'm great" videos so prevalent in law and medicine). I'd much rather see and hear professional service providers answering the question "I'm a lawyer / doctor / accountant / etc, because..." and making a personal connection. So much more powerful and genuine. The key, as mentioned in the ebook, is high-quality video, which means more than just the production of it. Putting up a website video that looks like a TV commercial is useless (like the “hire me, I’m great” videos so prevalent in law and medicine). I’d much rather see and hear professional service providers answering the question “I’m a lawyer / doctor / accountant / etc, because…” and making a personal connection. So much more powerful and genuine.

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