One of the Key Principles to Growing Business in Any Economy

Learn more about developing a marketing blueprint and growing your business at Lisa Nirell's Sept. 14 webinar

With all of the economic doom and gloom around, you’d think that every business is suffering. The truth is, however, that firms that went into the recession with a strong foundation are not only surviving but they’re growing.

During a recent conversation with marketing strategist and author Lisa Nirell, who is conducting a webinar Sept. 14 titled How to Build a Practical Marketing Blueprint to Grow Your Business, Nirell explained that when companies are armed with a strong marketing plan, they are better able to handle down times—even the chaotic ups and downs this recession has shown us.

Nirell says she has noticed that “most successful firms that provide expensive and high-value services to other companies are really thriving when they focus on seven wealth-building principles.” One of those principles is to shift the business model to one that enables organizations to educate, inform, and inspire others, she says.

The Beryl Companies in Dallas, which provides call center services to hospitals across the U.S., has seen huge success with this approach, Nirell says.

“In addition to focusing relentlessly on great customer service and consistently innovating,” Nirell says, “one of the things that their CEO, Paul Spiegelman, did early on when the company was formed is he said, ‘I want to be known as a company that educates and inspires our healthcare community and our hospital community, so I want to start something called The Beryl Institute.’ ”

The Beryl Institute publishes research and educational information about improving the patient experience and how that activity links to better financial outcomes for health care providers. More than that, it’s “a community of professionals committed to ensuring service excellence in healthcare.” Members can read the organization’s blog, get white papers, read presentations from the institute’s annual conference, and get information about upcoming webinars and seminars.

Spiegelman plays an active role in getting Beryl’s name out there. He writes for publications such as Entrepreneur, Healthcare Financial Management, and Leadership Excellence, and he is the author of Why is Everyone Smiling? The Secret Behind Passion, Productivity and Profit.

“They have reported consistently that their profits are about 50% higher than their nearest competitors,” Nirell says. “And I think it’s because they are a go-to company for leaders in the healthcare industry that are passionate about serving their patients and their community.”

Of course, it took time for Beryl to get to this level, and it required a strong marketing and business plan. This is where Nirell can help. In her Sept. 14 webinar, she will help attendees develop a practical, easy-to-understand growth plan for their firm and a system for consistently promoting their brand. What makes this webinar different is that it will be customized for attendees. If you take the Wealthy Company Scorecard diagnostic, Nirell will be able to give you practical, time-tested strategies to market and grow your firm.