Comments on: What Every Professional Services Firm Needs to Know about Content Marketing http://www.raintodayblog.com/content-marketing-for-professional-services-firms/ Professional Services Marketing and Sales Tips from RainToday Tue, 31 Jan 2012 15:33:25 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Mysoft101 http://www.raintodayblog.com/content-marketing-for-professional-services-firms/#comment-2068 Mysoft101 Mon, 07 Mar 2011 15:33:20 +0000 http://www.raintodayblog.com/?p=1567#comment-2068 This entry is ancient in social media time, but seriously this is the best damn piece of advice on PSF marketing I’ve read in a while. I’m going to re-tweet as if it’s brand-spanking-new. I also work in PSF marketing and think that each one of your observations is right on. Not sure if it has to do with regulatory risk or just a belief that PSF marketing must be boring, wonky, business-speak to be credible, but too few PSFs take risks in their marketing and positioning. Great post! Thanks. This entry is ancient in social media time, but seriously this is the best damn piece of advice on PSF marketing I’ve read in a while. I’m going to re-tweet as if it’s brand-spanking-new.

I also work in PSF marketing and think that each one of your observations is right on. Not sure if it has to do with regulatory risk or just a belief that PSF marketing must be boring, wonky, business-speak to be credible, but too few PSFs take risks in their marketing and positioning. Great post! Thanks.

]]> By: Mary Flaherty http://www.raintodayblog.com/content-marketing-for-professional-services-firms/#comment-1270 Mary Flaherty Thu, 02 Sep 2010 17:55:42 +0000 http://www.raintodayblog.com/?p=1567#comment-1270 Hi John, Agreed! Certainly, there are companies that successfully outsource their content strategy, creation, and distribution -- but without an internal team member taking ownership of the process it frequently stumbles, fails, or just kind of trails off... And your point about having to do the work to be a thought leader is dead on. That said, not everyone who publishes content has to be breaking ground with substantive thought leadership (in the form of white papers, books, etc.). Recognizing what works for your firm, what you're capable of doing, and what you'll actually follow through and do is key. That's why I like Joe's advice not to try to do everything -- pick a few pieces of content you can commit to and do well. If it's just a newsletter, then so be it. But, do it well and consistently. Thanks for stopping by and sharing your insights. Hi John,

Agreed! Certainly, there are companies that successfully outsource their content strategy, creation, and distribution — but without an internal team member taking ownership of the process it frequently stumbles, fails, or just kind of trails off…

And your point about having to do the work to be a thought leader is dead on. That said, not everyone who publishes content has to be breaking ground with substantive thought leadership (in the form of white papers, books, etc.). Recognizing what works for your firm, what you’re capable of doing, and what you’ll actually follow through and do is key. That’s why I like Joe’s advice not to try to do everything — pick a few pieces of content you can commit to and do well. If it’s just a newsletter, then so be it. But, do it well and consistently.

Thanks for stopping by and sharing your insights.

]]> By: John Waddy http://www.raintodayblog.com/content-marketing-for-professional-services-firms/#comment-1268 John Waddy Thu, 02 Sep 2010 16:27:07 +0000 http://www.raintodayblog.com/?p=1567#comment-1268 We create valuable sales content and white papers for B2B clients at www.TwentySix2.com all the time. I read Joe's blog a lot and I can tell you he is definitely THE thought leader in this space. The challenge for most of our clients is they are too busy working in their business to work on their business. I have found the bigger the company, the more they avoid content marketing. The CMO usually just hires agencies, but no one really owns the message or execution. Too many businesses confuse motion with progress. To be a thought leader, you really have to do the work. We create valuable sales content and white papers for B2B clients at http://www.TwentySix2.com all the time. I read Joe’s blog a lot and I can tell you he is definitely THE thought leader in this space. The challenge for most of our clients is they are too busy working in their business to work on their business. I have found the bigger the company, the more they avoid content marketing. The CMO usually just hires agencies, but no one really owns the message or execution. Too many businesses confuse motion with progress. To be a thought leader, you really have to do the work.

]]> By: Mick Dickinson http://www.raintodayblog.com/content-marketing-for-professional-services-firms/#comment-435 Mick Dickinson Thu, 18 Feb 2010 08:04:10 +0000 http://www.raintodayblog.com/?p=1567#comment-435 Sound advice. Any company making complex sales with longish sales cycles can benefit from distributing great content. The idea, of course, is that prospects react favourably to a brand name that they've bumped into online as they research a purchase. Sound advice. Any company making complex sales with longish sales cycles can benefit from distributing great content. The idea, of course, is that prospects react favourably to a brand name that they’ve bumped into online as they research a purchase.

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