Search the Site

Business Lessons from the BU Ski Team

by Erica Stritch on December 14, 2009

U.S. skier Lindsey Vonn (Photo by thanasim25)

In business you need to push yourself beyond your limits—like U.S. skier Lindsey Vonn does (Photo by thanasim25)

While in college I was on the Boston University ski team, and one thing our coach used to say during practice has stuck with me through life, “If you don’t fall down, you’re not trying hard enough.” The point is that real growth comes when you push yourself outside of your comfort zone, beyond your limits. And on the ski slopes, this quite literally involves pushing yourself so hard you fall.

In the business arena the same is true. You need to take risks and put yourself out there. If you aren’t trying new things in your marketing, sales, and overall business planning, how do you know what works and what doesn’t? How can you improve?

Think for a minute of the last time you failed at something in your business. If nothing comes to you—you aren’t trying hard enough. It is time to set the bar higher and reach out of your comfort zone.

If you’ve been talking about writing a book for the last year and a half, move this initiative to the front burner. And don’t settle for self-publishing the book. Set the bar high. Shoot for getting a book deal with McGraw-Hill. Sure it takes extra effort and work to pitch your book to a large publishing house, and there are no guarantees your book will be accepted. But if it is, the pay off will be extraordinary and you won’t be looking back wondering, “What if.”

When you set the bar high, even if you don’t reach it, you will likely land higher than where you started and where you would have landed had you settled.

In your journey for excellence you will fall down—it is in the picking yourself back up and trying again that true learning and excellence occurs.

Topics: Firm Management & Growth
2 Comments
Share
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • StumbleUpon
  • Twitter

{ 2 comments… read them below or add one }

Gloria Hildebrandt December 14, 2009 at 2:58 pm

So true. It’s very easy to retreat and get self protective when you risk something and get bruised, but I’m learning that you don’t get if you don’t ask. For us, it’s asking for the ad support we need to continue publishing the kind of magazine that people say they love. And as editor, I shouldn’t have to be doing this (sniff) but as co-publisher, I’m on the hook for the tough jobs as well. Rest and recovery helps heal all bruises, gets me ready to risk again.

Reply

Erica Stritch December 14, 2009 at 4:21 pm

Thanks for sharing Gloria.

You are in a similar situation to most of us in professional services businesses. We go to school to become accountants, lawyers, consultants, even editors, and then at some point in order to continue to advance in our carreer it our job becomes less about delivering these technical services and more about selling (ahhh!) I’ve spoken with many a professional about this and it is the exception to find someone who does not struggle making this transition. You are not alone.

We must push ourselves and step outside of our comfort zone for growth (personally and professionally) to happen.

Reply

Leave a Comment

Previous post: Firms Must Embrace Modern Marketing Strategies

Next post: Why Your Professional Services Firm Needs a Blog, Pronto