Erica Stritch

Erica is General Manager of RainToday and blogs about professional services marketing, lead generation, business development, and what it takes to grow a service business. At RainToday, Erica has grown the online publication to become the largest resource for marketing and business development insights, tools, and advice for professional services practitioners around the world.

Prior to her work at RainToday, Erica was a consultant with the Wellesley Hills Group, a consulting and marketing services firm that helps professional services companies to grow. As a consultant, she worked with accounting, consulting, engineering, technology, and marketing firms to strengthen their messaging, implement lead generation programs, and develop marketing strategies.

Quoted in publications such as MarketingProfs, Entrepreneur Magazine, and LawMarketing Portal and author of numerous articles, research reports, and guides such as Fees and Pricing Benchmark Report, The Professional Services Guide to Online PR, and How to Write and Market a White Paper, Erica is a sought after expert in professional services marketing. Erica’s articles have been published in industry publications and websites including CPA Leadership Report, Microsoft Dynamics Marketing and Sales Community, Hoovers.com, Professional Services Journal, Independent Computer Consultants Association, Consultants Gold, Sales Lead Management Association, and others.

When not reading or writing about professional services marketing and business development, Erica can be found skiing the slopes of Sugarloaf, watching the Red Sox, practicing Seirenkai Karate and Jujitsu, hiking with Toby, or exploring the many lakes, rivers, and ponds throughout Maine, New Hampshire, and Massachusetts.

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