Comments on: A Lead Generation Weapon for Growing Your Consulting Services Firm http://www.raintodayblog.com/a-lead-generation-weapon-for-consulting-services-firm/ Professional Services Marketing and Sales Tips from RainToday Sun, 05 Feb 2012 23:07:10 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: What Would You Do with $200K? http://www.raintodayblog.com/a-lead-generation-weapon-for-consulting-services-firm/#comment-1547 What Would You Do with $200K? Mon, 01 Nov 2010 11:01:37 +0000 http://www.raintodayblog.com/?p=1434#comment-1547 [...] From our experience working with and speaking to professional services firms of all types and sizes, we know that thought leadership and content development help businesses build brand, develop targeted lists, build credibility and trust, get found, nurture leads, improve SEO, and build a PR platform—all of which help generate more and higher-quality leads. In fact, in another research report published by RainToday, we found that behind referrals in-person seminars are the leading way buyers find new service providers. [...] [...] From our experience working with and speaking to professional services firms of all types and sizes, we know that thought leadership and content development help businesses build brand, develop targeted lists, build credibility and trust, get found, nurture leads, improve SEO, and build a PR platform—all of which help generate more and higher-quality leads. In fact, in another research report published by RainToday, we found that behind referrals in-person seminars are the leading way buyers find new service providers. [...]

]]> By: Mary Flaherty http://www.raintodayblog.com/a-lead-generation-weapon-for-consulting-services-firm/#comment-420 Mary Flaherty Wed, 10 Feb 2010 14:22:00 +0000 http://www.raintodayblog.com/?p=1434#comment-420 @Sarat - Thanks! There are really so many variables that affect conversion - as you mention - that I wouldn't hazard a guess. The accounting firm in the case study above did a fantastic job with their topic, speaker, and target list. That certainly went a long way in making the seminar a success for them. @Sarat – Thanks! There are really so many variables that affect conversion – as you mention – that I wouldn’t hazard a guess. The accounting firm in the case study above did a fantastic job with their topic, speaker, and target list. That certainly went a long way in making the seminar a success for them.

]]> By: Daphne Bousquet, CMP http://www.raintodayblog.com/a-lead-generation-weapon-for-consulting-services-firm/#comment-419 Daphne Bousquet, CMP Wed, 10 Feb 2010 01:10:35 +0000 http://www.raintodayblog.com/?p=1434#comment-419 So true! Live events are an essential tool in almost any marketing arsenal. There is no substitution for face to face marketing, especially 1 to many. It makes your prospects feel like they know you and that brings them that much closer to becoming a client. Thanks for the post. So true! Live events are an essential tool in almost any marketing arsenal. There is no substitution for face to face marketing, especially 1 to many. It makes your prospects feel like they know you and that brings them that much closer to becoming a client. Thanks for the post.

]]> By: Sarat Varanasi http://www.raintodayblog.com/a-lead-generation-weapon-for-consulting-services-firm/#comment-418 Sarat Varanasi Tue, 09 Feb 2010 22:08:03 +0000 http://www.raintodayblog.com/?p=1434#comment-418 I always like your articles and follow your tweets. Thanks for the great information. While I have no question that in-person seminars are the best lead generation campaign, what do you think is the real turn around percentage into opportunities. In my mind, I would think the % of conversion into opportunities is 1% for a very well prepared, focussed and well attended seminar. Sarat I always like your articles and follow your tweets. Thanks for the great information. While I have no question that in-person seminars are the best lead generation campaign, what do you think is the real turn around percentage into opportunities. In my mind, I would think the % of conversion into opportunities is 1% for a very well prepared, focussed and well attended seminar.

Sarat

]]> By: Tweets that mention A Lead Generation Weapon for Growing Your Consulting Services Firm -- Topsy.com http://www.raintodayblog.com/a-lead-generation-weapon-for-consulting-services-firm/#comment-417 Tweets that mention A Lead Generation Weapon for Growing Your Consulting Services Firm -- Topsy.com Tue, 09 Feb 2010 21:57:31 +0000 http://www.raintodayblog.com/?p=1434#comment-417 [...] This post was mentioned on Twitter by Mary Flaherty, Steve Hake and RainToday, Yolanda A. Facio. Yolanda A. Facio said: RT @MaryFlaherty: New Blog Post: A Lead Generation Weapon for Growing Your Consulting Services Firm http://tinyurl.com/yzhtjs9 [...] [...] This post was mentioned on Twitter by Mary Flaherty, Steve Hake and RainToday, Yolanda A. Facio. Yolanda A. Facio said: RT @MaryFlaherty: New Blog Post: A Lead Generation Weapon for Growing Your Consulting Services Firm http://tinyurl.com/yzhtjs9 [...]

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