Search the Site
Client_love

Do your clients love you and what you do for them?

It may sound a little risqué to say you’re in the relationship business, but the truth of the matter is your relationships with clients play a huge role in your company’s success. Do your clients like you? Can they depend on you? Do they value you? Do they trust you? Do you trust them?

All of those factor into whether you have good relationships with your ideal clients.

When it comes to starting relationships with prospects, there are many things that can demonstrate your expertise, give a feel for what it’s like to work with you, and create a foundation of trust. Here’s a look at a few: [click to continue…]

Topics: Firm Management & Growth

RT Readers Choice Award IconOnce again, it’s time to vote for RainToday’s Readers’ Choice Award. Congratulations to Kristin Zhivago for winning last week’s award with her article Secrets to Writing Marketing Copy that Customers Can’t Ignore. It was a great article, and a well-deserved win for Kristin.

On to this week. I have a feeling that our new content will generate a tight race for the top spot.

Ever had a prospect fight you on price? I’m guessing the answer is yes. But before you agree to drop your fees, take a look at Greta Schulz’s new article. In it, she tells you why walking away from the table might be your best course of action.

Up next is Contributing Editor Vickie K. Sullivan who tells you how to fill the house with potential buyers at your next speaking engagement. And David Spark gives you firsthand insight into how you should approach journalists and bloggers so that they write about your content rather than send you to their SPAM folder. Both articles are packed with great tips that you won’t want to miss.

This week we also have a case study by Mary Flaherty that shows how relationship-based selling works. Check it out to learn how Simplicity Consulting used that model to grow revenue from $300,000 to $11.5 million in three years.

Last, but certainly not least, Lee Salz gives a fantastic podcast interview on how to get new salespeople up to speed so that they’re making money for you in no time.

Now it’s up to you. Read the articles, listen to the podcast, then visit our Facebook page to vote for your favorite.

Cast your vote today.

Topics: Uncategorized

More than Words: Establishing Trust in the Sales Process

by Michelle DavidsonJanuary 20, 2012

Whenever somebody says “trust me” don’t you instinctively put up your guard? I do. If you have to tell me to trust you, then you aren’t doing your job. I need to feel I can trust you—and so do your prospects. They need to feel you have their best interests at heart and that you [...]

Read the full article →

5 Game Changers for Selling Consulting Services in 2012

by Erica StritchJanuary 19, 2012

A lot of people are predicting more of the same for 2012:
High unemployment… volatile stock market… difficulty getting new clients… more push back on price…
But the private conversations we’ve had with clients are the complete opposite:
Lots of opportunity… plenty of need… leaders who are less skittish… time for significant growth…
Few say the economy is great, [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – January 18

by Jonathan CarlsonJanuary 18, 2012

Congrats to Dan Antonelli for winning last week’s Readers’ Choice Award with his article Is Your Business Struggling? Your Ego May Be to Blame. It was a great read, so if you missed it, I recommend checking it out.
Also worth checking out is the new content from this week’s Rainmaker Report (January 18). In it, [...]

Read the full article →

The Secret to Selling Professional Services

by Mike SchultzJanuary 18, 2012

Selling.
What images come to mind when you see this word? Close your eyes and say the word out loud.
How does it make you feel?
If you’re like many consultants, the thought of having to sell makes you anxious, distressed, or uneasy. And for others, while you may want to learn how to sell, you simply don’t [...]

Read the full article →

What It Takes to Be a High-Performing Salesperson

by Michelle DavidsonJanuary 17, 2012

If your sales aren’t what you’d like them to be, chances are you’re hanging on to some bad practices that are holding you back. According to sales and business strategist Dan Waldschmidt, there are several out there that salespeople follow not realizing their negative effects.
One of those is pursuing and accepting any client, especially when [...]

Read the full article →

4 Keys to Winning Sales Conversations

by Mike Schultz and John DoerrJanuary 15, 2012

Selling services is a tough challenge. You face a long sales cycle, you’re selling high-ticket, high-end services, often the prospect isn’t even sure if they want or need your services, and after the sale you have to work with the client.
Since trial and error are the norm when it comes to learning how to sell [...]

Read the full article →

Check Your Ego at the Door—and Other Business Growth Tips

by Michelle DavidsonJanuary 12, 2012

I used to be a know-it-all. I thought I had all of the answers and knew how to do everything perfectly. And to admit I was wrong about something felt like I was losing a small piece of me—like I was a failure. I liked being right and hated to be wrong. But who doesn’t?
I’ve [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – January 11

by Jonathan CarlsonJanuary 11, 2012

Congratulations to Mike Danielson for taking home last week’s Readers’ Choice Award with his article Why Social Media Marketing Must Follow Old Media Rules. It was a great article, and clearly the topic resonated with many of our readers. Great work, Mike.
Shifting our focus to the present, this week’s content leads off with some truly [...]

Read the full article →

Business Success Depends on Human Qualities

by Michelle DavidsonJanuary 5, 2012

It’s easy to get caught up in the buzz of new marketing and sales technologies and tactics. And it’s tempting to think the latest and greatest thing will be the solution to all of your concerns. Business success, however, depends on something more. It calls for having certain human behaviors.
As Michael W. McLaughlin writes [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – January 4

by Jonathan CarlsonJanuary 4, 2012

I hope that everyone had a very happy New Year, and that you all enjoyed reviewing the RainToday Readers’ Choice winners of 2011. It was a hard-fought battle, but in the end Carl Wideberg took home the title of Readers’ Choice 2011 Champion with his article Ethical Selling = Effective Selling. Congratulations, Carl, and thanks [...]

Read the full article →

What Service Professionals Can Expect in 2012

by Michelle DavidsonDecember 19, 2011

While we didn’t return to pre-recession times in 2011, we did see more businesses emerging from their shelters. They put aside their defensive-only approach and began to pursue new business. For many that involved more content marketing, inbound marketing, and social media marketing activities. They published more articles, white papers, blog posts, and reports to [...]

Read the full article →

RainToday Named Top Sales & Marketing Resource Site for 2011

by Michelle DavidsonDecember 16, 2011

It was a couple of nail-biting weeks as we watched the poll numbers for the Top Sales & Marketing Awards. Would our fans turn out to vote? Will the expert judges consider us a valuable source? Could we take home the gold for a second time?
The answer is yes.
RainToday was named the Top Sales & [...]

Read the full article →

RainToday’s Top Content from 2011

by Michelle DavidsonDecember 15, 2011

Looking at the articles, podcast, case study, and webinar that made it onto RainToday’s list of the top content from this past year, I would say 2011 was the year of the prospect.
Specifically, readers wanted to know how to best attract prospects, grab their attention, and have conversations with them. They, like their competitors, were [...]

Read the full article →

Vote: The Best of RainToday’s Readers’ Choice Award Winners 2011

by Jonathan CarlsonDecember 14, 2011

Put on some holiday music, grab a pitcher of eggnog, and gather your friends and family around the computer, because it’s time to vote for the best of 2011’s Readers’ Choice Award winners.
That’s right. We’ve taken all of this year’s winners out of our members-only archive so that for the next two weeks everyone will [...]

Read the full article →

Sales Conversations a Critical Role in Growing Revenue in 2012

by Michelle DavidsonDecember 12, 2011

Technology has evened the playing field for businesses’ websites, and content marketing has made nearly everyone a thought leader. More than ever you and your firm look “on paper” the same as everyone in your market. That means when a prospect talks to you or someone on your sales team, you need to shine.
Your sales [...]

Read the full article →

Will You Be the Next Iron Salesperson?

by Michelle DavidsonDecember 8, 2011

I am a huge fan of The Next Iron Chef: Super Chefs. Watching some of the best chefs in the world compete for the coveted title is nothing short of thrilling. Every week I’m amazed by the immensely creative dishes they make under ridiculous time and sometimes physical restrictions. Watching Chef Geoffrey Zakarian work [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – December 7

by Jonathan CarlsonDecember 7, 2011

Did you enjoy last week’s podcast interview with Lisa Nirell? If so, you’re not alone because the podcast, Top Challenges of B2B Firms and How to Address Them, earned Lisa last week’s Readers’ Choice Award. Congratulations, Lisa! Great work.
This week, our contributors have all sorts of excellent advice to share with you. For instance, did [...]

Read the full article →

Don’t Assume You Know More than Your Buyers

by Michelle DavidsonDecember 1, 2011

When I was in high school, one of my teachers was fond of saying, “Never assume. You make an ass out of U and me.” He wasn’t giving us a tip on how to spell the word, though it is a good one. His point was that incorrect assumptions can leave you and the person [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – November 30

by Jonathan CarlsonNovember 30, 2011

Happy post-Thanksgiving, everyone, and congratulations to Dan McDade for winning last week’s Readers’ Choice Award with his podcast Lead Generation: Prospects Need a Human Touch.
To help you fill the time between holidays, we’ve published some stellar new content that should give your business a boost as we rapidly approach the end of 2011.
Ever wonder what [...]

Read the full article →

Client Relationships Are a Year-Round Commitment

by Michelle DavidsonNovember 25, 2011

When the holidays come around, suddenly we’re filled with the giving spirit. Every organization organizes a food or gift drive, and many of us willingly donate. I’m not knocking those drives; they address a very real need. But that need doesn’t end when the holidays end. Struggling families need care and attention throughout the year.
The [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – November 23

by Jonathan CarlsonNovember 23, 2011

Congratulations to Eric Keiles who took home last week’s RainToday Readers’ Choice Award with his article The Sales Trap: Know It, Avoid It.
As we rapidly approach Thanksgiving, we’ve compiled some classic RainToday content, as well as one new article by Joseph Riden, that appropriately focus on client appreciation. After all, without our clients, none of [...]

Read the full article →

Top Sales & Marketing Awards 2011: RainToday and RAIN Group Nominated

by Michelle DavidsonNovember 22, 2011

Just as movie actors, directors, and producers eagerly await the nominee announcement for the Oscars, we were anxious to hear who in the sales and marketing world would be named finalists for the 2011 Top Sales & Marketing Awards.
Will RainToday be recognized for another year packed full of sales and marketing advice and be given [...]

Read the full article →

Sales and Marketing Strategies to Consider for 2012

by Michelle DavidsonNovember 17, 2011

As you head toward the end of 2011, you’re probably evaluating what you did well this past year and what you need to improve in 2012.
You may have adapted to the challenges of the struggling economy and seen your business grow. Or your business development and sales accomplishments may have fallen short, leaving you wondering [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – November 16

by Jonathan CarlsonNovember 16, 2011

Wow! Dan McDade completely blew away last week’s competition with his article, The Costly Assumption Most Salespeople Make. Great work, Dan, and congrats on winning RainToday’s Readers’ Choice Award.
Hard as it is to believe, it’s already time for a new round of RainToday content, which means it’s once again time for you to vote for [...]

Read the full article →

Mistakes Salespeople Accidentally Make

by Michelle DavidsonNovember 10, 2011

When it comes to generating new business, there are things salespeople know they should do—things they’ve read about and trained for.
And then there are things, because of their personalities or misinformation they’ve heard along the way, that they do badly—or shouldn’t do at all. They’re making mistakes, thinking they’re doing the right thing but all [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – November 9

by Jonathan CarlsonNovember 9, 2011

Congrats to Tom Kennedy for winning last week’s RainToday Readers’ Choice Award! His podcast 3 Essential Elements of Successful Sales Presentations was a big hit with our readers.

This week we’ve got another stellar round of contributors lined up, each of whom makes a great argument for taking home the next award.
Have you ever given up [...]

Read the full article →

The Biggest Mistakes People Make When Giving Presentations

by Michelle DavidsonNovember 7, 2011

Think about the worst presentation you ever sat through. Did it feel like you were experiencing “death by PowerPoint”?
If the speaker was like your typical speaker, he relied completely on his PowerPoint slides and bored the audience by reading verbatim the text on those slides. Just thinking about someone doing that is enough to make [...]

Read the full article →

How Well Do You Know Your Buyers?

by Michelle DavidsonNovember 3, 2011

These days it isn’t enough to throw things out there and hope something sticks or that buyers take a bite. When it comes to marketing your services and developing new business, you need a targeted approach. And that starts with knowing who your buyers are and what their pain points are.
As Vickie K. Sullivan points [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – November 2

by Jonathan CarlsonNovember 2, 2011

We had a massive turnout for last week’s RainToday Readers’ Choice Award voting, and Beth Carter’s article Does Your Website Follow This Wrong Advice? came away with the big victory. Congratulations, Beth, and thanks to everyone who voted!
This week’s content is, once again, packed with great advice that will help you in your sales and [...]

Read the full article →

8 Tips for Selling with Social Media

by Mike SchultzNovember 1, 2011

There’s money to be made in social media if you sell the right way.
There’s this age-old problem with selling: If we could only get more people to pay attention to us, we could build relationships that lead to sales.
Fortunately, social media offers an amazing source of business opportunities. If you approach it the right way, [...]

Read the full article →

3-Way Approach to Get—and Hold—Buyers’ Attention

by Michelle DavidsonOctober 27, 2011

You can have the best looking website, ad, proposal, or email template, but unless you have a strong value proposition and state it clearly and boldly, no one is going to pay attention.
Buyers are deaf to marketing speak. They have no patience for a jumble of buzz words or praise and promotion about what you [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – October 26

by Jonathan CarlsonOctober 26, 2011

Congrats to Andrew Sobel for dominating last week’s RainToday Readers’ Choice vote and taking home a commanding victory. His article Letter from a Client: This is Why You Lost the Contract offered some truly outstanding insight into the sales process, and it really resonated with our readers. Thanks for the great article, Andrew.
This week, we [...]

Read the full article →

Today’s B2B Marketing and Sales Challenges Are Not New

by Michelle DavidsonOctober 21, 2011

Technology may have changed how firms market and sell their services, but the strategies and goals are essentially the same as they were 30 years ago. Today we have online marketing, SEO, SEM, virtual events, social media, smart phones, and email whereas before we had newspapers, magazines, live seminars, snail mail, and regular telephones.
Consider, for [...]

Read the full article →

Take Control of Your Growing Business

by Erica StritchOctober 20, 2011

Hopefully by now you’ve heard about the charter launch of our new online sales training program, Entrepreneurial Selling. We’ve taken our proven RAIN Selling methodology, refined it specifically for entrepreneurs and sellers at growing businesses, and mixed in sales advice from some of the top entrepreneurial minds in the world—all to help you take your [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – October 19

by Jonathan CarlsonOctober 19, 2011

It looks as though David Spark really caught fire with our readership (…get it?…get it?…). His case study, Company Uses Video to Build Relationships, Become Trusted Source in Their Industry, won this past week’s RainToday Readers’ Choice Award. Congratulations, David. I’ll bring the chips if you decide to throw a victory party.
Of course, the real [...]

Read the full article →

You Could Be Pushing Prospects Away and Not Even Know It

by Michelle DavidsonOctober 14, 2011

Sometimes it takes being in the buyer’s seat to realize how sellers fail to do their jobs. In many cases they rush to sell something without understanding your true need, they don’t adequately explain why they’re a better option, and they say things that make you wary of whatever they say.
I ran into this recently [...]

Read the full article →

Our Next Big Thing

by John DoerrOctober 13, 2011

Are you an entrepreneur looking to get your business off the ground? Do you work for a growing company that has great ideas but can’t seem to generate the sales it needs?
If so, I’ve got an announcement just for you: today we’re launching our brand-new online learning program, Entrepreneurial Selling. It’s specifically geared towards entrepreneurs [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – October 12

by Jonathan CarlsonOctober 12, 2011

Well played, Eric Keiles. You won last week’s RainToday Readers’ Choice Award. You now have our permission to brag about it to all of your friends for your article Changing the Sales Process to Reflect New Buyer Behavior. Congrats!
But we can’t dwell on the past for too long. There’s too much exciting stuff going on. [...]

Read the full article →

How to Launch a Masterful Sales Conversation

by Mike SchultzOctober 7, 2011

Yesterday I released the third video in the How to Turbo-Charge Your Sales series, and this is a big one. We’re talking all about how to hold masterful sales conversations so that your business can make millions of dollars. It’s can’t-miss stuff for entrepreneurs, growing businesses, and anyone who wants to see their sales go [...]

Read the full article →

Buyers Want Sales Guides, Not Sales Pitches

by Michelle DavidsonOctober 6, 2011

There’s no doubt about it. Buyer behavior has changed. And to win buyers over you need to educate them, not pitch them.
That means the traditional strategy of sales teams carrying the ball while marketing supports them has to change, writes Eric Keiles in his article Changing the Sales Process to Reflect New Buyer Behavior.
“To match [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – October 5

by Jonathan CarlsonOctober 5, 2011

Give it up for Melanie Yunk, folks. She pulled away the rest of the competition last week with her article, What to Do When Your Website Goes to Google Jail, taking home the week’s Readers’ Choice Award. Really good stuff, Melanie!
This week’s contest looks like an old-fashioned heavyweight match-up, and, as always, it’s up to [...]

Read the full article →

Set Yourself Apart–Your Sales Will Thank You

by Mike SchultzOctober 4, 2011

Last week I announced the launch of our new sales training video series geared specifically to help entrepreneurs and sellers at growing companies build their businesses. It’s called How to Turbo-Charge Your Sales.
Since we launched the first video last Thursday, we’ve had a ton of positive responses, so I thought people might be interested in [...]

Read the full article →

Don’t Let Fear of Failure Hold You Back

by Michelle DavidsonSeptember 30, 2011

In every sales conversation some risk is involved. Risks include appearing unqualified, appearing to not understand the prospect’s business, not being understood by the client, and that your price is too high.
Because salespeople are afraid of those risks—afraid of failure—they do things they think will reduce the risk, and in reality they increase the risk, [...]

Read the full article →

How to Turbo-Charge Your Sales

by Mike SchultzSeptember 29, 2011

Seventy-six percent of leaders at small- and medium-size businesses cited sales growth as their greatest challenge in 2011.
Having been through the process of founding RAIN Group with my business partner John Doerr, I know just how difficult it can be for a young, growing business to get off the ground.
You’ve got a great idea that [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – September 28

by Jonathan CarlsonSeptember 28, 2011

Congratulations to Kelley Robertson for winning last week’s Readers’ Choice Award with his article 10 Things You Must Know About C-Level Decision Makers.
This week, we have five great new pieces of content to choose from, all of whom are worthy of taking home the prize.
To anyone in sales who’s afraid of taking risks, Charlie [...]

Read the full article →

Marketing Rules Have Changed—and So Must You

by Michelle DavidsonSeptember 26, 2011

When you look around you, you can’t help but see marketing messages. They are everywhere—websites, TV, radio, email, text messages, vehicles, and even bathroom stalls. We see so many of them that we are tuning them out. The same goes for your prospects and buyers.
On top of that, more buyers distrust companies, says Michael Stelzner, [...]

Read the full article →

Not Your Grandfather’s Sales and Marketing Strategy

by Michelle DavidsonSeptember 22, 2011

B2B professional services sales and marketing are not what they used to be. Where once there was less competition and it was acceptable—even encouraged—to talk only about you and your services, now you must focus on your buyers.
That isn’t breaking news. For some time we’ve been talking and writing about how you need to uncover [...]

Read the full article →

Vote for RainToday’s Best Content of the Week – September 21

by Jonathan CarlsonSeptember 21, 2011

Well, it had to happen sometime. We have a tie.
Congratulations to both M. Sharon Baker (Consulting Firm Attracts Large Clients, Grows Revenue 50% Using Implementation Fee and Guarantee) and Mark Hunter (The Dangers of Discounting Your Price to Create Cash Flow) for winning last week’s RainToday Readers’ Choice Award. Apparently you were [...]

Read the full article →